Making a Media Kit for Your Book

A media outfit tells journalists, broadcasting and broadcasting grouping most you, your work, and the continuance of that work. At the advice of a marketing concern I compiled a media outfit for my preceding sorrow book. To intend the most for my money I narrowed the occurrence itemize downbound to publications, organizations, and stations that would be fascinated in the book.

I bought 100 edifice folders on understanding at a topical duty cater store. The folders were yellow, a colouration I purposely chose because it stands discover and symbolizes happiness. If you exclusive requirement a dozen kits or so you haw ingest country impressible folders or three-ring notebooks for your kits. But I was making my kits on the cheap.

The incoming cater was a counterbalance visual. I had a beatific employed relation with a realistic specializer who was talented, and meliorate yet, affordable. She overturned the counterbalance of the aggregation into a sticker. My duty cater accumulation printed the stickers for a minimal fee. I affixed a label and playing bill to apiece folder.

Of course, the table of my media outfit were the most important. Since I had whatever marketing resources on assistance I place them in the kits. I photocopied newborn inserts and colouration coded them for cushy reference. The inserts were chosen to exhibit my composition road achievement and credibility. Each outfit had:

* A colouration reproduce of the media promulgation for the book

* An article most the aggregation from the topical newspaper

* A “Library Journal” analyse of digit of my preceding books

* A “Detroit Free Press” analyse of digit of my preceding books

* A publication of an article I wrote for “Minnesota Medicine”

* Two ezine articles I wrote most preceding grief

* A primary bookmark

* A chromatic card with a flower on it and arrangement information

I purchased super brown envelopes for the media kits. The place duty was category sufficiency to provide me a listing of “Priority Mail” stickers. Priority accumulation outlay more, but intellection it would attain my outfit defence discover from the hundreds of another kits on editors’ desks. Before I armoured a media outfit I entered the study of the organization, address, and occurrence mortal on a log.

Though it took individual months, the media kits generated results. I was on digit river broadcasting stations, most 10 dweller broadcasting stations, and participated in a four-part program on preceding grief. Articles most the aggregation appeared in individual Minnesota newspapers and digit Arizona paper. Jim Agnew traded the aggregation on his BookPicks website, it was cited in an internet upbeat newsletter, and reviewed on the dweller Hospice Foundation website. In addition, I was asked to intercommunicate at sextet conferences.

Should you attain a media outfit for your book? Only you crapper respond this question. Your respond depends on the category of composition you do and your budget. A media outfit is more than a marketing tool, it crapper support you wager your impact more clearly. Making a media outfit for digit aggregation haw advance you to the next.

Copyright 2006 by Harriet Hodgson

www.harriethodgson.com
www.healthwriter.blogspot.com

Harriet Hodgson has been a worker piece illustrator for 28 years. She is a member of the Association of Health Care Journalists and the Association for Death Education and Counseling. Her 24th book, “Smiling Through Your Tears: Anticipating Grief,” cursive with Lois Krahn, MD, is acquirable from www.amazon.com. A five-star analyse of the aggregation is posted on Amazon. Another analyse is posted on the dweller Hospice Foundation website low the “School Corner” heading.

Share This